On August 26, 2025, VendueTech reached a major milestone: Bidsale® is now a registered EU trademark (EUIPO No. 019184618).
This grants us exclusive protection across all 27 EU member states, securing our brand identity as we scale across Europe. Even more exciting, the entire process took just 4½ months, completed with zero oppositions — thanks to smart planning, EUIPO’s Fast Track procedure, and cost-saving incentives through the EU SME Fund.
Why This Matters 🔑
Trademark protection isn’t just a legal checkbox. For us, it’s a strategic growth lever that supports VendueTech’s mission to democratize real estate auctions.
Here’s what it means:
- ✅ Protects our brand identity from copycats and competitors
- ✅ Accelerates EU expansion without the need for 27 separate filings
- ✅ Signals credibility to partners, regulators, and investors
- ✅ Unlocks licensing & co-branding opportunities for future growth
Need More Details? We’ve Got You Covered
You can verify the registration and see full details on TMview, the European intellectual property database:
View Bidsale® Trademark in TMview
A Foundation for Growth 🌍
Securing the Bidsale® wordmark is a key step in building trust and visibility across the European market. As we expand operations and partnerships, this trademark ensures that our brand is protected, recognizable, and ready for new collaborations — from licensing agreements to co-branded ventures.
💡 For VendueTech, IP protection is not just defensive — it’s opportunity-driven.
A Team Win 🙌
We’re proud of how our team executed this process with precision — leveraging EUIPO’s digital-first processes, the Fast Track option, and available incentives to complete it efficiently and cost-effectively.
Bidsale® is now officially ours across Europe — and this is only the beginning of our brand’s journey.
✨ With Bidsale® protected at the EU level, we’re moving forward with even greater confidence as we scale across Europe and beyond.
